SK Incheon Petrochem, Releases '3 Bun Tok Tok' Promotional Video on YouTube

[Asia Economy Reporter Hwang Yoon-joo] An online promotional video '3-Minute TokTok' that can resolve questions about SK Incheon Petrochem was released on YouTube on the 21st. SK Incheon Petrochem has been operating a visit and tour program for communication with the local community, but due to the temporary suspension of tours caused by the prolonged COVID-19 pandemic, it has prepared an online communication channel.

'3-Minute TokTok' compressively contains everything about SK Incheon Petrochem that residents and external stakeholders have wanted to know. Difficult-to-understand process principles, operating systems, and facility introductions for residents were explained in an easy-to-understand way through illustrations.

Additionally, the company's management system for Safety, Health, and Environment (SHE) and social contribution activities for regional coexistence were introduced. In particular, to explain as if residents were visiting the company in person, internal employees actually working at the company participated in the narration of '3-Minute TokTok,' adding significance.

The main contents consist of five episodes that residents were most curious about during visits: ▲Company Introduction ▲Flare Stack ▲Air Management ▲Odor Management ▲Emergency Response System, all structured in the '3-Minute TokTok' format. Therefore, each video is about 3 minutes long.

The 3-Minute TokTok videos can be viewed on SK Innovation's official YouTube channel. Starting with this video, SK Incheon Petrochem plans to produce various online contents tailored to residents' perspectives to expand non-face-to-face communication.