11st "Dongdaemun Trendy Character 'Cool J' and Small Business Support Live Broadcast"

Introducing 3 Women’s Clothing Brands for Small Business Owners Supported by the Small and Medium Business Distribution Center… 30% Discount During Broadcast
Cool J and Couple Gil Eunji, Active on YouTube’s 'Pisik University', Sell Clothes Themselves
Viewer Count Surges Sixfold as 'Shoppertainment' Content Increases

[Asia Economy Reporter Kim Yuri] 11st announced on the 21st that it will launch a live broadcast called 'Spring Is Back' selling fashion apparel from outstanding small business owners in collaboration with the Ministry of SMEs and Startups and the Small and Medium Business Distribution Center.

This broadcast features 'Cool J (comedian Kim Haejun)' and his girlfriend character 'Gil Eunji (comedian Lee Eunji)', who are active in the YouTube 'Pisik University' content 'Class of 05 Is Back'. 'Cool J' appears as a character who sells clothes in Dongdaemun, wearing a beanie, mango sleeveless shirt, and sunglasses that evoke nostalgia for the 2000s, and will sell new spring apparel together with 'Gil Eunji'.

The broadcast will be simultaneously streamed on the 11st live broadcast corner 'LIVE11' at 7 PM on the 21st and on the YouTube channel of 'Gachi Sapsida', an online shopping mall operated by the Small and Medium Business Distribution Center.

The apparel introduced by Cool J includes products from three women’s clothing shopping malls for small business owners nurtured by the Small and Medium Business Distribution Center: 'Lovely Amie', 'By Me Three', and 'MKG'. They will be sold at a 30% discount during the broadcast. Lovely Amie’s 'Balloon Sleeve Short Sleeve T-shirt' is priced at 8,960 KRW, By Me Three’s 'Toast Sleeve Patch Long Sleeve T-shirt' at 11,760 KRW, and MKG’s 'Flower Pattern Satin Long Skirt' at 18,200 KRW.

Since March last year, 11st and the Small and Medium Business Distribution Center have held monthly small business owner special exhibitions and continued collaboration to promote sales of excellent small and medium enterprise products. The goal of this live broadcast is to widely promote outstanding small business owner products to many customers through collaboration with popular influencers favored by the MZ generation, thereby helping to boost sales.

Meanwhile, 11st recently introduced a new entertainment-style broadcast corner in 'LIVE11' last month and is increasing 'shoppertainment' content through collaborations with trending characters such as 'Choi Jun'.

The cumulative number of viewers for 'LIVE11' in March was approximately 3,603,700, a sixfold increase compared to the 597,000 viewers in February. During the same period, transaction amounts during broadcast hours also rose by about 24%. On the 8th of last month, the 'Baskin Robbins Tear-up' broadcast with comedian Kim Minsu attracted a record-high 250,000 viewers, and on the 19th, the 'VIPS Tear-up' broadcast with 'Choi Jun (comedian Kim Haejun)' drew about 140,000 viewers.

On the 22nd at 11 AM, 'Bang Jaeho (comedian Jung Jaehyung)', who plays a multi-level marketing company employee character in the YouTube 'Pisik University' content 'B Face Date', will host a live broadcast for 'Heodak×Kyochon' chicken breast. The broadcast will introduce chicken breast burritos, dakgalbi fried rice, and four types of signature sauces, selling them at up to 38% discount prices during the broadcast.