Shinhan Bank Forms Strategic Partnership with Kakao Mobility to Strengthen ESG Management

Joint Marketing Promotion Including Kakao T Point Voucher Event for Shinhan SOL Users

Shin Yeon-sik, Head of Corporate Division at Shinhan Bank (left), and Lee Chang-min, Vice President of Kakao Mobility, are posing for a commemorative photo after signing the agreement.

[Asia Economy Reporter Kwangho Lee] Shinhan Bank announced on the 20th that it has signed a strategic partnership with Kakao Mobility to establish a win-win model and promote the development of the mobility industry.

Through this agreement, Shinhan Bank plans to provide financial programs for Kakao Mobility’s directly operated transportation companies and Kakao T Blue franchise taxi drivers, and expand benefits for users of the Shinhan Bank mobile application (app) through joint marketing by both companies.

Shinhan Bank will offer abundant benefits using Kakao T points vouchers to customers using Shinhan SOL, and develop services considering the usage patterns and preferences of users of both Shinhan SOL and Kakao T. As an initial quick-win task, a service will be launched that provides points usable on Kakao T in the form of stamp vouchers within Shinhan Plus, Shinhan’s own platform.

Shin Yeon-sik, head of Shinhan Bank’s corporate division, said, "We expect increased convenience for taxi transportation workers and passengers through the business agreement with Kakao Mobility," adding, "We will continuously contribute to the development of the mobility industry and strengthen ESG (Environmental, Social, and Governance) management by enhancing social value."