Baemin Shopping Live Effect... 200 Million Won Worth of Chicken Gift Certificates Sold

Baedal Minjok Live Commerce Surpasses 40,000 Average Views
High Engagement Through Diverse Content and Influencer Appearances

[Asia Economy Reporter Kim Bo-kyung] Baedal Minjok, a delivery application, announced that its live commerce service 'Baemin Shopping Live' has surpassed an average of 40,000 views within one month of its first broadcast.

Woowa Brothers, the operator of Baedal Minjok, revealed this on the 20th. A Woowa Brothers representative said, "Baemin Shopping Live is gaining attention by offering broadcast content filled with Baemin's unique sensibility and wit, based on the Baemin platform, which has many members in their 20s and 30s who are familiar with live commerce."

During the live broadcast selling 'BHC Baemin Gift Certificates' on the 15th, there were 22,000 real-time chats per minute and 3 million likes. The transaction amount exceeded 140 million KRW during the broadcast, and the cumulative transaction amount surpassed 200 million KRW.

On the 30th of last month, Ottogi's new product 'Gogiri Perilla Oil Makguksu' sold out all prepared stock within about 30 minutes of the broadcast start, causing an incident where additional stock had to be urgently supplied. The broadcast featured the appearance of the Gogiri Makguksu owner, the product story reveal, and a surprise appearance by a Baemin employee, creating a humorous atmosphere and receiving a warm response.

Additionally, Baemin Shopping Live attracted attention with diverse and enjoyable broadcast content such as quiz shows, mukbang, and owner stories, as well as appearances by influencers including Kim Gura-MC Gribooja, YouTuber cafe owner Choi Jun, Yoo Byung-jae, and star nutritionist Kim Min-ji.

Kim Yong-hoon, head of the new business division at Woowa Brothers, said, "Baemin Shopping Live will establish itself as a channel introducing delicious food through collaborations with various partners and famous restaurants nationwide, in line with Baemin's philosophy of 'eating good food wherever you want.'"