Soribada App Wins Main Prize at 'iF DESIGN AWARD 2021'

[Asia Economy Reporter Jang Hyowon] Soribada (CEO Jo Hogyeon) announced on the 19th that its music streaming service application (APP) won the main prize at the ‘iF DESIGN AWARD,’ one of the world’s top three design awards.

Last October, Soribada underwent a major app overhaul that enhanced user-centered UI·UX along with a design suited to a youthful sensibility. Soribada submitted the ‘Renewal Project’ of the Soribada app as an entry and disclosed detailed information about the production process, intentions, and outcomes of the logo, visual graphic characters, UI·UX, etc., in accordance with the judging criteria.

Soribada planned a design that complements the shortcomings of the previous app service and allows new users to approach it in a friendly manner. To this end, the design was created focusing on the keywords ‘refreshing,’ ‘flexible,’ and ‘friendly,’ and at the same time, a character that could strengthen Soribada’s identity was developed, adding novelty and personality.

A pattern graphic centered on circular and line elements that do not deviate from the keywords and identity is applied throughout the app, maintaining consistency, and functional aspects such as user convenience and quick access were incorporated to enhance the app’s completeness and service quality.

Along with design, evaluation elements such as functionality, efficiency, and distinctiveness also received positive reviews. The music recommendation feature, which provides music tailored to various situations such as mood, atmosphere, and genre, and the efficient music search service customized to user preferences were designed to reduce user fatigue and provide a continuous and enjoyable streaming experience. This functional distinctiveness and personality are considered to have been well reflected in the judging criteria.

A Soribada official stated, “Through last year’s major app overhaul, we discovered various possibilities to transform functions and convenience for users beyond the aesthetic potential of design,” and added, “We will continue to improve the aesthetic and functional elements of the Soribada app’s design, and apply a sophisticated and differentiated design to Soribada’s platform ecosystem, which will be the most core business in 2021.”