[Asia Economy Reporter Hyunseok Yoo] BlueberryNFT (formerly Gyeongnam Bio Pharma) announced on the 19th that it will enter the domestic professional sports NFT business under the TopPlay brand.
BlueberryNFT has launched the website 'TopPlay.io' and plans to tokenize meaningful plays in sports, such as iconic moments from domestic professional sports, into NFTs. Initially, it introduced images of Korean professional baseball players, explanations about blockchain and NFTs, and future business directions.
Already, on the 12th, BlueberryNFT signed a business agreement with the Korea Professional Baseball Players Association, which holds publicity rights for professional baseball players, and announced that it now owns all ownership rights related to NFT products of professional baseball players.
With the publicity rights contract and the launch of the business introduction site, BlueberryNFT is accelerating its NFT business and plans to expand its scope beyond domestic professional sports to overseas sports, e-sports, influencers, and entertainment sectors.
A company representative said, "We have officially started the business by launching TopPlay for the full-scale NFT business," adding, "We are already in discussions with various sports disciplines beyond professional baseball, and through this, we will do our best to establish a foothold not only in the domestic market but also in overseas markets."
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