NS Home Shopping Opens YouTube Channel 'Naesipi Tamgu Saenghwal'... Targeting Millennial Generation

NS Home Shopping has launched a YouTube channel targeting the millennial generation called 'Naesipi Tamgu Saenghwal'.

[Asia Economy Reporter Lim Chun-han] NS Home Shopping announced on the 15th that it has launched a YouTube channel targeting the millennial generation called 'Naesipi Tamgu Saenghwal' (Naesipi Exploration Life).

Naesipi Tamgu Saenghwal is a cooking information content created so that millennials can relate to and easily follow Naesipi, which means recipes that become your own.

Naesipi Tamgu Saenghwal, which will be uploaded once a week on its own YouTube channel, was produced to suit the tastes of the millennial generation from planning to filming and editing. Location shoots were conducted at chefs' restaurants, food studios, and natural settings to enhance realism, and diverse visuals were created through screens, subtitles, thumbnails, and cookie videos suitable for mobile cooking content.

Additionally, four young chefs who are actual millennials?Chef Shin In-ho, Chef David Lee, Chef Kim Bong-soo, and Chef Seo Hyun-myung?will appear to showcase recipes reflecting their unique styles, ranging from traditional Korean cuisine, meat dishes, Western cuisine, to desserts.

An NS Home Shopping official said, "We have prepared new concept cooking information content to establish ourselves as a familiar brand to the millennial generation," adding, "We will continue to strive to become a younger NS Home Shopping through content that resonates with various generations and programs linked to NS cookfest."