SK Stoa Hosts 1st Anniversary Special Broadcast of 'What to Eat These Days'

Online Customer Invitation "Cooking and Mukbang through Untact Communication"
Introducing the Convenient and Versatile 'Yugwiyeol Galbitang'
"A Food Program Differentiated by Various Texture-Stimulating Presentations"

[Asia Economy Reporter Yuri Kim] SK Stoa announced on the 14th that it will hold a special 1st anniversary broadcast of 'What to Eat These Days' at 5:36 PM on the 15th.

'What to Eat These Days' is SK Stoa's flagship food specialty program hosted by comedian Kim Jae-woo. It differentiates itself by featuring opening skits and showing how to cook and eat the products at home. It showcases a wide range of products from common foods like kimchi, hairtail fish, and broth to exotic items such as Menbosha, Natto, and Iberico pork. The program surpassed 10 billion KRW in cumulative sales within 9 months of its launch.

Before the 1st anniversary special broadcast of 'What to Eat These Days,' SK Stoa accepted online audience applications from general customers. A total of 20 people were selected to participate in this special broadcast. The products to be sold were sent in advance, and the broadcast was conducted online where participants ate together and communicated.

In the special program airing at 5:36 PM on the 15th, they will discuss how to cook and eat 'Yugwiyeol's The Precious Boneless True Galbitang' deliciously and what makes it good. SK Stoa explained that 'Yugwiyeol's The Precious Boneless True Galbitang' is very popular because it can be used in various dishes such as galbijjim (braised short ribs) or galbijuk (short rib porridge).

Kim Hyung-jun, head of SK Stoa Commerce Business Group 2, said, "Thanks to customer interest, 'What to Eat These Days' has steadily grown and now celebrates its first anniversary. We will continue to be a beloved program by offering eye-catching presentations, fun, and differentiated food products."