Jin Air Unveils New Menu for 'Genie Kitchen Premium' In-Flight Meal Concept

[Asia Economy Reporter Dongwoo Lee] Jin Air announced on the 13th that it has launched a new premium line menu for its in-flight meal concept refrigerated home meal replacement (HMR) 'Jini Kitchen.'

The new menu is 'Jini Steak,' consisting of Australian beef tenderloin, special sauce, vegetable garnish, and a morning bun. Jini Steak allows you to easily and conveniently enjoy the authentic taste of steak at home using a microwave or oven. In particular, if you heat the top and bottom sides once more for 15 seconds each in a frying pan, you can achieve a crispy exterior and moist texture inside.

To commemorate the launch of the premium new menu, Jin Air is holding a 1+1 event for the first 500 customers who purchase one Jini Steak, offering an additional cream pasta in-flight meal set menu. Until the 29th of this month, Jin Air will operate a popup store in collaboration with Hyundai Department Store to promote the new Jini Steak menu as well as Beef Goulash Pasta, Cream Pasta, Cashew Nut Chicken, and other menus. The popup store will be open at Hyundai Department Store The Hyundai Seoul branch until the 22nd, and at Hyundai Department Store Trade Center branch from the 23rd to the 29th.

Jin Air stated, "We will continue to develop various menus according to customer preferences and steadily expand touchpoints with customers to establish ourselves as the leading brand of in-flight meal concept convenient home meals."