Monolight Signs MOU with NS Home Shopping to Strengthen Live Commerce Capabilities... Joint Marketing Initiatives Underway

[Asia Economy Reporter Jang Hyowon] Monolight (CEO Kim Seongsu) announced on the 12th that it has signed a strategic business agreement (MOU) with NS Home Shopping to strengthen capabilities in the live commerce business and will engage in joint marketing.

On the 7th, at NS Home Shopping headquarters in Pangyo, Gyeonggi Province, Monolight CEO Kim Seongsu and Jung Yuchan, Director of NS Home Shopping Live Commerce Business Division, signed an MOU to strengthen capabilities in the live commerce business.

Through this partnership, Monolight and NS Home Shopping plan to move beyond the existing general food-focused programming to expand specialized PGM operations and product lineups based on lifestyle, thereby strengthening online sales channels with products that have differentiated competitiveness.

NS Home Shopping and Monolite Sign MOU.

The main cooperation points include ▲ establishing a new live commerce standard model that can maximize sales effects based on the consumer behavior model (AISAS model), ▲ differentiating from competitors and securing future competitiveness in overall digital marketing, and ▲ expanding customers across various age groups through strategic promotions.

Jung Yuchan, General Director of NS Home Shopping Live Commerce Business Division, said, “Last year, we confirmed diverse customer interests and growth potential through N Labang, and through a strategic partnership with Monolight, which has expertise in YouTube-centered media commerce, we aim to lead qualitative growth in a more differentiated commerce business in the future.” He added, “We expect that the excellent product capabilities of NS Home Shopping and Monolight’s operational know-how in online live commerce will create good synergy, enhance customer satisfaction, and lead to mutual growth for both companies.”