Nuri Telecom Changes Name to Nuri Plex... Leaps Forward as a 'Platform Business Specialist Company'

[Asia Economy Reporter Hyungsoo Park] Nuritelecom changed its company name to 'Nuriplex' on the 5th and unveiled a new CI.

Nuriplex will transform into a platform business operator by combining blockchain and AI based on Advanced Metering Infrastructure (AMI) technology to provide ▲energy information services ▲peer-to-peer energy trading platforms ▲digital healthcare, among others.

Nuriplex announced a new CI along with the meaning contained in its name.

The new logo adopts a blue color, symbolizing eco-friendliness, honesty, and trust, moving away from the previously intense red tones. The symbol mark shapes the first letter 'N' of Nuriplex into a M?bius strip (Infinite), representing infinite potential and sustainable growth. This reflects Nuriplex's determination to begin its transition into a platform business operator.

Cho Songman, Chairman of Nuriplex, explained, "With the company name change from Nuritelecom and the CI changes of all subsidiaries, we will transition into a platform business operator based on the large-scale data processing technology, blockchain technology, and AI technology we have accumulated."

He added, "We will grow as a sustainable company not only in the domestic market but also in the global market."