[Asia Economy Reporter Lim Hye-sun] Domestic sports brand Prospecs unveiled its first advertising campaign of the year, "Walk First," featuring brand model Lee Seung-gi on the 1st.
This advertising campaign focuses on conveying the brand value of experiencing newness and growing through challenges. In particular, through Lee Seung-gi’s walk toward positive changes in daily life, it delivers courage and encouragement to start again.
The released video begins with Lee Seung-gi catching his breath on the road. Preparing to start on a road that seems endless, he takes steps with a mindset of starting anew, quietly walking along winding paths in vast nature. The gentle melody combined with Lee Seung-gi’s narration indirectly creates a sense of tension, and his footsteps naturally convey a message of support and emotion to viewers.
The walking shoes Lee Seung-gi wears in the video, the ‘Blade BX,’ also catch the eye. The Blade BX, a culmination of Prospecs’ technology, is a walking shoe that applies newly developed insoles and midsoles.
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