Increase in Consumers Seeking Mood Change Following 'Jipkok' Trend
Design Frying Pans and Trays Popular... Potting Soil Sales for Plant Care Up 75%
[Asia Economy Reporter Yuri Kim] Market Kurly announced on the 29th that sales of interior decor items increased by 30% to welcome spring.
Market Kurly stated that from the 15th to the 25th of this month, sales of interior products increased by about 30% compared to the same period the previous week. This was analyzed to be due to increased interest in changing the atmosphere of homes for spring and the rise in consumers wanting a change of mood as 'staying at home' increased due to COVID-19.
Orders for floral and gardening products such as vases and potting soil, which change the atmosphere of the home, rose by 26%. Sales of vases in various shapes such as round, volume, and square increased, and pots, plant nutrients, and flower scissors were also popular. Among gardening products, sales of potting soil increased by nearly 75%. It was analyzed that the sales of related products increased as more people have recently been growing plants on their balconies or gardens at home.
Orders for storage, laundry, and bathroom products increased significantly by 72%. Small items that can subtly change the atmosphere of the home, such as hangers, toothbrush holders, and towels, were popular. In fact, the ceramic diatomaceous earth stand toothbrush holder from Leaf Home saw about a fivefold increase in orders. The diatomaceous earth used as the material is a sediment formed by the deposition of plant plankton that lived in the sea or lakes, and it is a natural material with absorbency and moisture retention properties.
Among interior products, sales of kitchenware such as pots, tableware, and cooking utensils increased by 27%. Pretty designed frying pans such as the 'Neoflam' Pica rolled egg pan and the 'Edelkochen' Easy Prism wok were mainly sold. Sales of tableware such as the 'Batdya' multipurpose bowl, 'Odense' wooden spoons, and butter knives also increased. Last week, sales of Batdya's tray products increased significantly by 6.5 times compared to the previous week.
From January to March 25th this year, Market Kurly's sales of kitchen and household goods doubled compared to the same period last year. Market Kurly said, "Sales of non-food products are steadily increasing," and added, "Since 2016, we have been steadily increasing sales in the non-food category in response to customer requests who want to purchase related products while grocery shopping."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
