Star Asset Consulting Signs Official MOU with Well Food Company Gobbuni Gopchang

Well Food Company Co., Ltd. ‘Gopbuni Gopchang (CEO Hong Seung-hee)’ and management consulting specialist ‘Star Asset Consulting Co., Ltd. (CEO Lee Hee-sung)’ announced on March 5 that they have signed an official business agreement (MOU).

Through this business agreement, Well Food Company Co., Ltd. will provide consulting services including finance, taxation, labor, and legal support for Gopbuni Gopchang franchise owners who are struggling due to the prolonged social distancing measures, and has promised to cover all related costs.

A representative from Well Food Company Co., Ltd. stated, “We hope that this consulting will help the headquarters to identify and resolve difficulties that franchise owners might otherwise have to face alone.”

Gopbuni Gopchang is a dining franchise brand that reinterprets pork gopchang (intestines) with new flavors and atmospheres, led by its charcoal-grilled gopchang menu. Since starting its franchise business in 2018, it recently surpassed the opening of its 100th franchise store within three years. With its patented proprietary gopchang sauce and direct-grill menu, it has shown rapid growth and emerged as a promising dining franchise.

A representative from Star Asset Consulting Co., Ltd. said, “Through this agreement, we will actively support accelerating the growth of Gopbuni Gopchang,” adding, “We will provide customized comprehensive consulting including taxation, labor, legal, and asset management to Gopbuni Gopchang franchise owners through advisory cooperation with tax firms, law firms, labor firms, and economic research institutes.”

Meanwhile, Star Asset Consulting Co., Ltd., which delivered the news, is driving corporate growth with tailored solutions in various fields including corporate consulting, real estate consulting, and startup franchise consulting. For individual consulting, its subsidiary Portwin Investment Advisory Co., Ltd. has a systematic system in place to address five major funding needs according to life cycles, as well as purpose funds, debt repayment, investment analysis, and risk management.