Kolon Sports Releases 'Somewhere' Campaign Video Featuring Gong Hyo-jin and Ryu Jun-yeol

Kolon Sports has released the first video of the '#somewhere' campaign featuring actors Gong Hyo-jin and Ryu Jun-yeol, titled Windchaser.

[Asia Economy Reporter Seungjin Lee] Kolon Industries FnC Division announced on the 15th that its outdoor brand 'Kolon Sport' has released the '#somewhere' campaign video featuring actors Gong Hyo-jin and Ryu Jun-yeol.

The Somewhere campaign has been ongoing since the fall/winter season of 2019. It has communicated with customers through videos reflecting the outdoor brand's perspective on nature, such as 'not sharing nature' and 'returning to nature.'

For this spring/summer season, in the new normal era following the COVID-19 pandemic, the campaign carries the theme 'We, again, somewhere,' expressing that the destination is not important, but restarting now is what matters. Gong Hyo-jin and Ryu Jun-yeol showcase the joy of being in the forest, sea, and nature.

This Somewhere campaign consists of three episodes named after Kolon Sport's signature items: 'Windchaser,' 'Move,' and 'Nighthiker.' They will be released sequentially on Kolon Sport's official YouTube, Instagram, and other platforms. The first episode, Windchaser, also highlights the styling of the 'Windchaser' windproof and waterproof jacket.

Park Sung-chul, Kolon Sport brand manager, said, "Kolon Sport aims to lead the changing new outdoor look. To this end, we planned video content with sophisticated and differentiated designs and product power that various age groups, including the MZ generation, can embrace, as well as content that everyone can relate to." He added, "Kolon Sport will become a representative brand that helps enjoy the newly changing outdoor activities in the new normal era."