Online Mall Purchases Can Be Returned In-Store Without Courier Pickup
Expanded to Over 500 Major Stores Nationwide... Enhancing Customer Convenience by Utilizing Store Accessibility
'One-Day Dream' and 'Smart Returns' Followed by 'In-Store Pickup' to Be Introduced Within the Year
[Asia Economy Reporter Yuri Kim] CJ Olive Young announced on the 11th that it will expand the 'Smart Return' service, which allows customers to return products purchased on the online mall at physical stores, to major stores nationwide.
After piloting the service last April at flagship stores in Myeongdong and Gangnam as well as major town stores (regional representative stores), the service will be fully launched this year at over 500 major stores nationwide.
'Smart Return' is a service that enables customers to visit a preferred store in person to return products purchased and delivered from the Olive Young online mall. By leveraging Olive Young's strength in store accessibility, it reduces the time constraints involved in courier pickup and return shipping when processing returns.
Olive Young plans to enhance channel synergy by linking nationwide stores with the online mall through the 'Smart Return' service. The goal is to provide customers with new convenience services available on the online mall while increasing store visits to revitalize offline shopping.
Customers can press 'Return Request' on the order and delivery tracking page of the online mall or mobile application, check stores where Smart Return is available, and then select 'Visit Store.' After receiving a confirmation text message, customers can visit the store and present the product they wish to return along with the return barcode on the mobile app.
The 'Smart Return' service is available starting with 'Green Olive' customers, who are members of the Olive Young membership program. Returns at stores are only possible if payment was made via credit card, Payco, KakaoPay, or Naver Pay.
In addition to the 'Smart Return' service, Olive Young plans to introduce a service within the year that allows customers to pick up online mall orders at nearby stores. Previously, the industry's first instant delivery service 'Oneul Dream,' launched at the end of 2018, has continued to grow, with order volume increasing about 12 times compared to the previous year.
An Olive Young official said, "By diversifying online mall return services into courier pickup and store visits and allowing customers to use them according to their convenience, we received high customer response even during the pilot phase. We will expand our omni-channel competitiveness by maximizing the synergy between Olive Young’s nationwide store network and online mall through O2O services unique to Olive Young."
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