Lotte Hotel Launches Renewed Paid Membership 'Trevi Club'

Lotte Hotel renewed and relaunched its paid membership program, 'Trevi Club,' on the 11th.

[Asia Economy Reporter Lim Chun-han] Lotte Hotel announced on the 11th that it has relaunched its paid membership program, ‘Trevi Club,’ tailored to meet the diverse needs of customers. Trevi Club is a paid membership that offers benefits when using various facilities such as rooms and restaurants at Lotte Hotel Seoul, World, Ulsan, and Jeju.

The biggest change in the newly renewed Trevi Club is that it has combined the preferred benefits into a ‘single integrated product.’ While maintaining the common discount benefits from the previous four product types, carefully selected coupons with high customer preference have been included. This broadens the scope of membership benefits to allow customers to experience the full range of hotel services.

The five special privilege coupons include one free accommodation voucher usable across all Lotte Hotel chains in Seoul, World, Ulsan, and Jeju; two buffet meal vouchers at Lotte Hotel; two restaurant meal vouchers worth 50,000 KRW each; one bakery voucher worth 50,000 KRW; and three valet parking vouchers.

The core benefits of Trevi Club, such as a 15% discount on rooms, restaurant discounts ranging from 33.3% to 10% depending on the number of guests, and 20% to 40% discounts on ancillary facilities, remain unchanged. When converted into monetary value, these various benefits and discounts far exceed the annual fee of 600,000 KRW (including tax).

To commemorate the relaunch of Trevi Club, Lotte Hotel is holding a new membership event throughout March. During this period, members who newly subscribe to or renew the integrated Trevi product on the Lotte Hotel membership website will receive an additional restaurant meal voucher worth 50,000 KRW.

A Lotte Hotel official stated, “This membership renewal is not simply a product integration but a strategic move to provide more substantial benefits to Trevi Club members,” adding, “It is also notable that the online sales channel has been expanded so that customers can join and make payments through the Lotte Hotel membership website.”