Homeplus Sells Pilates Equipment... Discount Event Until the 15th of Next Month

Homeplus becomes the first large-scale supermarket to sell 16 types of Pilates equipment.

[Asia Economy Reporter Lim Chunhan] Homeplus announced on the 9th that it will be the first large-scale supermarket to sell 16 types of Pilates equipment.

The products introduced this time are sold by Korea Pilates, a Pilates equipment manufacturing company that has opened a store. Representative products include the Reformer, which allows for more than 100 types of exercises, the Cadillac, which creates a strong and flexible body for anyone as well as rehabilitation, and the Capformer, which combines the functions of the Reformer and Cadillac.

These products are sold at the Incheon Cheongna and Inha stores and are also available for purchase on the Homeplus online mall. Until the 15th of next month, they plan to sell at a 5% discount through an opening event.

Homeplus plans to create a space where customers can experience Pilates firsthand and enjoy it at home. Starting with two stores in the Incheon area, they plan to increase the number of sales stores to four within the year and continue to expand.

A Homeplus official said, “Although consumer interest in Pilates has been steadily increasing recently, there were no offline stores where customers could experience it directly, so we planned this store opening and sales,” adding, “Due to COVID-19, it has been difficult to visit exercise centers, so this will be helpful for customers who enjoy home training.”