LG Electronics Launches Blood Donation Campaign with Local Publisher in Moscow, Russia

Photo by LG Electronics

[Asia Economy Reporter Kim Heung-soon] LG Electronics recently announced on the 8th that it conducted a blood donation campaign in Moscow, Russia, in collaboration with the local publisher 'Arguments & Facts (AiF)'.

About 70 people, including employees of LG Electronics and AiF, participated in the blood donation. More than 10 local influencers such as doctors, scientists, film directors, actors, and designers also took part in the event.

LG Electronics explained, "This event was organized to widely promote in the Russian community that blood donation helps save precious lives and to assist patients in need of transfusions." The event also included a time to express gratitude to medical staff, scientists, and blood donors who are dedicated to overcoming COVID-19.

Previously, LG Electronics was the first local company to establish a partnership with the Russian government and has held over 100 blood donation events since 2009. Noh Young-nam, Executive Director of LG Electronics Russia, said, "We will continue to carry out social contribution activities for the health improvement of the Russian community and a better life for our customers."