FILA Unveils 'My Sports' Campaign with Four Sports Ambassadors

[Asia Economy Reporter Lee Seung-jin] Fila announced on the 5th that it will unveil the ‘My Sport’ campaign featuring four sports ambassadors (Yun Sung-bin, Park Gun-woo, Park Sang-young, Jeong Ui-gyeong).

Fila produced videos and images under the theme ‘My Sport’ with its official sports ambassadors and South Korea’s representative sports stars: Yun Sung-bin (skeleton), Park Gun-woo (baseball, Doosan Bears), Park Sang-young (fencing), and Jeong Ui-gyeong (handball).

The ‘My Sport’ campaign delivered by the four Fila sports ambassadors was realized through messages encapsulating each athlete’s sports spirit, videos summarizing their key game moments, and black-and-white background images. Starting with the first release, ‘Yun Sung-bin’s Sport,’ the campaign videos and images of Park Gun-woo, Park Sang-young, and Jeong Ui-gyeong will be sequentially unveiled on Fila’s official social media channels and nationwide Fila stores, continuing to engage with many people.

A Fila representative stated, “We wanted to convey hope and support to many people who continue various challenges based on the sincere messages about ‘My Sport’ shared by the four athletes representing Fila’s sports performance. Having worked with numerous sports ambassadors who strive to overcome limits throughout our 110-year brand history, we will continue to explore the essence of sports and do our best to be a partner for achieving the highest performance.”