Casamia Opens 'Patricia Urquiola' Collection Pop-up Store

Casamia will operate the 'Patricia Urquiola' collection pop-up store at Shinsegae Department Store Gyeonggi Branch until May 6.
[Photo by Casamia]

[Asia Economy Reporter Kim Jong-hwa] Shinsegae's living & lifestyle brand Casamia is operating a premium design furniture collection 'Patricia Urquiola' pop-up store at Shinsegae Department Store Gyeonggi Branch until May 6.

At the beginning of last year, Casamia launched a premium collection with original designs in collaboration with Patricia Urquiola, one of the most influential designers in the global design market, for the first time in Asia. The collection showcases unique furniture that cannot be seen anywhere else by combining Patricia's distinctive experimental materials and color mix-matching, perfect silhouettes, and design elements that consider the lifestyle of East Asian cultures.

The 'Designers Collection by Patricia Urquiola' has been exclusively available at Shinsegae Department Store locations in Seoul Gangnam and Busan, as well as at flagship stores. This pop-up store was prepared to propose premium home furnishing solutions to a wider range of customers by reflecting the increasingly upscale living market trends and consumer tastes, making it easier to experience the Designers Collection nearby.

The pop-up store operates on the 6th floor of Shinsegae Department Store Gyeonggi Branch until May 6, where customers can experience and purchase about 20 items of Patricia's furniture that combine beauty and practicality.

During the pop-up period, all products in the collection are offered at a 10% discount. Casamia VVIP members receive an additional 5% discount on top of the 10% discount. Other events include department store gift certificates based on purchase amounts and Starbucks coffee coupons for purchases over 500,000 KRW, available until the 14th.

Yoo Hyung-ho, head of Casamia's sales strategy team, said, "We organized this pop-up store to provide more customers with the opportunity to directly experience the Designers Collection, reflecting the upscale living market trends. We plan to continuously expand the stores carrying the Designers Collection to increase customer touchpoints and strengthen differentiated premium home furnishing strategies."

Meanwhile, Casamia's Designers Collection is regularly available at major offline stores such as Shinsegae Gangnam Branch, Busan Shinsegae Centum City Mall Branch, and Casamia Apgujeong Branch.