GS Shop Launches Sofa Brand Essa... Satisfying Both Cost-Effectiveness and Emotional Value

GS Shop officially launches the sofa specialty brand 'ESSA'.

[Asia Economy Reporter Lim Chun-han] GS Shop announced on the 4th that it will officially launch the hot sofa specialty brand 'ESSA,' featured in commercials starring actor Park Seo-joon.

GS Shop's data home shopping channel GS MY SHOP will showcase ESSA's Ciel Cashmere fabric sofa for the first time on the 5th. This is the highest-end model exclusively offered on home shopping, and the set, which includes a 4-seater stool, is priced at 2,949,000 KRW.

The ESSA Ciel Cashmere fabric sofa uses the finest fabric within the ESSA brand. The fabric, directly imported from Israel, is crafted using a flocking technique that vertically embeds yarns onto the textile using static electricity twice, rather than the conventional weaving method. This process not only ensures excellent durability but also provides water repellency and superior breathability.

Having undergone abrasion resistance testing over 20,000 times, the sofa maintains its appearance even after long-term use, making it safe to use around children or pets. In case of everyday stains, it can be easily cleaned by wiping with water or tapping with a dry cloth.

It has also obtained eco-friendly certification. The ESSA Ciel Cashmere fabric sofa uses only verified materials that received the highest grade 1 certification from Oeko-Tex, a European eco-friendly textile certification. The sofa's internal materials are also excellent, including antibacterial fiber (cotton) and eco-friendly adhesives from Italy. The sofa is available in five colors: Vanilla White, Aqua Blue, Dusty Pink, Mint, and Blue Gray.

A GS Shop representative stated, “The stylish colors and sophisticated design of ESSA sofas are produced domestically, allowing customers to purchase with greater confidence. We are offering this product under an exclusive, unprecedented deal to satisfy both cost-effectiveness and emotional value, so we ask for your great interest.”