[Asia Economy Reporter Lim Chunhan] On the 4th, Seven Eleven announced that it will introduce various differentiated gift sets containing popular candies and jellies to celebrate White Day.
Seven Eleven prepared a variety of White Day products planned with a home party concept. They will sell a limited edition White Day Party Pack in collaboration with the global leading candy brand Chupa Chups. This product includes a mini mirror ball that creates a home party atmosphere along with Chupa Chups candies and jellies.
They also released unique products using characters. They are selling the Malangyi Eco Bag Set featuring Malangyi, the character of Lotte Confectionery’s soft candy Malang Cow, and the Chupa Chups KartRider package using characters from the popular mobile racing game KartRider. These products include sets of popular White Day items such as candies, jellies, and snacks.
Seven Eleven has also prepared various mobile app promotions and card discount benefits for consumers purchasing White Day products.
A Seven Eleven official said, “To celebrate the White Day season, we introduced various differentiated products composed of popular items such as candies and jellies,” and added, “We hope it becomes a meaningful occasion to express your feelings to loved ones such as partners, friends, and family.”
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