Innocean Publishes Future Mobility Strategy Report... Presents Big Picture

Image of Future Mobility Strategy Report vol.1 published by Innocean Data Command Center.

[Asia Economy Reporter Lim Chunhan] Innocean Worldwide (Innocean) announced on the 4th that it has published the 'Future Mobility Strategy Report,' which comprehensively covers specific future visions, strategies, and application methodologies for mobility.

This strategy report is part of the Next Mobility Project independently conducted by the Data Command Center, which is responsible for big data analysis-based strategy and business development within Innocean. Including this report presenting the big picture of future mobility, Innocean plans to continuously release a total of four strategy reports this year.

The first strategy report is broadly composed of ▲The Fundamental: a section analyzing the core foundation of the change toward future mobility ▲The Vision: a section presenting the vision and strategy for future mobility ▲The Experience: a section proposing concrete experience design methods to apply the vision and strategy.

According to this report, the foundation of the shift from automobiles to mobility is 'data,' and future mobility must develop based on data-driven mobility. Furthermore, the future of data-based mobility is largely being built in the form of platforms and ecosystems, and accordingly, future mobility should not stop at mobility itself but must establish a new world and worldview.

In particular, after analyzing approximately 7.63 million pieces of global big data related to mobility, the report emphasized that various experiences related to mobility involve not only movement but also space, and the meaning and role of that space are expanding. Accordingly, future mobility will transform from merely a means to assist movement to a destination into something that allows freedom in the purpose of movement itself, evolving into mobility beyond mobility, that is, hyper mobility.

The report also proposed new methodologies to apply and concretize the hyper mobility future strategy. Instead of traditional future scenario planning or marketing market segmentation and customer targeting methodologies, it introduced the most optimized experience design methodologies for the hyper mobility future strategy: ▲time segmentation and ▲time targeting strategies. Time segmentation and time targeting analyze people's daily routines in chronological order, identify behavior patterns that frequently occur at specific times, and establish strategies accordingly, providing a methodology to take a step closer to building future mobility.

An Innocean official stated, "Data will be at the core of future mobility," adding, "With a new data-driven mobility strategy, we aim to become a strategic partner that can help realize the future visions of automobile manufacturers, parts and technology suppliers, and mobility service companies."