[Asia Economy Reporter Changhwan Lee] BMW Group Korea announced on the 3rd that it will conduct the ‘Oil & Filter Campaign 2021’ at all BMW and MINI authorized service centers nationwide from this month until the 9th of next month.
This campaign is designed to offer various benefits to customers who want to service their vehicles in spring, when outdoor activities increase, by providing discounted prices not only on oils and filters but also on representative consumables such as original tires, brake pads, and discs.
First, parts prices and labor costs for BMW and MINI original oils and filters will be offered at a 20% discount, and filters that effectively block fine dust in spring and their replacement labor costs will be discounted by 30%.
Additionally, original tires and labor costs will be discounted by 10%, and prices and labor costs for general brake pads and discs, M Performance brakes, and MINI JCW Pro Sports brake retrofit parts will be available at a 20% discount.
Along with this, customers who purchase package products will receive additional service vouchers. ▲ Customers who purchase engine oil and fine dust filters together will receive a 50,000 KRW service voucher ▲ Customers who purchase engine oil and two or more original tires will receive a 100,000 KRW service voucher ▲ Customers who purchase engine oil and general brake pads and discs will receive a 100,000 KRW service voucher.
Various events will also be held during the campaign period. All customers participating in the campaign will receive a BMW and MINI paper diffuser, and if they take a photo with their vehicle and upload it on Instagram including the required hashtags, a lottery will be held to provide BMW customers with prizes such as Montblanc backpacks and BMW city scooters, and MINI customers with prizes such as MINI folding bikes and JCW go-karts.
Furthermore, customers who make reservations and check in through the BMW and MINI Plus apps will receive mask straps engraved with the BMW, M Performance, and MINI logos.
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