"Create My Own Video Coloring" SKT Opens 'V Studio'

Providing T Factory Visitors with Opportunities for Direct Video Shooting and Usage
Enabling UGC Creation Including Personal Preference Analysis, Short-Form Video Recommendation, Shooting, and Editing
Creator Lectures and Digital Coupon Prize Events Also Held

[Asia Economy Reporter Eunmo Koo] SK Telecom announced on the 3rd that it has opened V Studio, where customers can shoot videos for the visible coloring service ‘V Coloring,’ at the ICT multiplex ‘T Factory’ located on Hongdae Street.

V Studio provides a service within a separate space inside T Factory where visiting customers can shoot UGC (User Generated Contents) videos they create themselves, which can be uploaded to social networking services (SNS) or used as V Coloring videos.

Any customer who wants to shoot videos and create UGC can use V Studio at T Factory. Visitors receive personalized short-form video style recommendations based on their personality through psychological tests and brainwave concentration measurements, and can directly produce UGC by shooting and editing videos to upload to V Coloring and SNS.

Customers using V Studio are given a face lower mask printed instantly at T Factory as a gift. Additionally, after creating UGC videos at V Studio and completing the experience by uploading to V Coloring and SNS, they can receive a discount coupon for V Coloring content as a digital coupon.

V Studio is scheduled to operate until April. During the event period, influencers and short-form creators will hold mentoring and special lectures on future careers and other topics for customers at T Factory. SK Telecom also plans to hold an online exclusive event on the T Factory app and website that analyzes customers’ personal tendencies.

Kim Seongsu, Head of SK Telecom Mobile CO, emphasized, “We opened V Studio to provide new and enjoyable customer experiences to visitors of T Factory, the nation’s top ICT multiplex. T Factory operates content every month that combines technology, services, and culture, communicating with the MZ generation and establishing itself as a landmark in Hongdae.”