E-commerce Business Possible Without Developers...Platform Services Gain Attention

Providing Optimal Solutions such as ChannelTalk, VReview, and I'mWeb

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[Asia Economy Reporter Kim Cheol-hyun] As contactless consumption has increased due to COVID-19, the number of sole proprietors, startups, and small and medium-sized enterprises (SMEs) entering the e-commerce market is growing. Specialized IT platform services for those who find it difficult to recruit developers for e-commerce solution development and operation are also gaining attention.

'Channel Talk' is a solution that addresses one of the most important factors in e-commerce: 'customer relationship management.' It is a messenger that combines chat consultation, team messenger, and marketing functions, useful for sole proprietors or SMEs with limited personnel and budget to maintain close communication with customers. The basic chat consultation function is provided for free, enabling immediate and detailed customer response, and allowing communication with multiple people simultaneously, which greatly improves work efficiency. It also has a 'team messenger' function that quickly shares customer feedback with relevant departments to improve product and service quality. The marketing function sends customized messages to customers based on customer information obtained through chat consultations.

'V Review' is a one-stop solution that collects video reviews from actual buyers using its patented artificial intelligence (AI) chatbot technology and automatically uploads them to online sites. All video reviews collected through the AI chatbot are vivid testimonials from consumers who have actually purchased the products, posted on sales sites to aid product purchase decisions. In particular, the V Review chatbot handles video uploads automatically. This solution ensures transparency of reviews and has been shown to positively impact sales. According to the developer, Indent Corporation, companies that introduced V Review last year saw their shopping cart conversion rates increase by more than 20%, and the cumulative exposure of purchase review videos surpassed 400 million views.

'I'm Web' is a platform service that helps easily create e-commerce sites. Even without technical skills to build an e-commerce site, users can create responsive sites. Site creation can be completed with simple mouse clicks and drag-and-drop, which is evaluated to save significant costs and time. It offers functions such as membership management, bulletin boards, and commerce solutions, and it is characterized by the ability to create websites or shopping malls simply with images and text. I'm Web plans to enhance convenience by introducing a fulfillment service for small business owners, where logistics specialists select and package products according to orders on behalf of sellers and complete delivery.