Lotte Chilsung Expands Launch of 'Pepsi Zero Sugar' Lime Flavor

2 Million Units Sold in 40 Days Since Online and Convenience Store Channel Pre-Sale

[Asia Economy Reporter Lim Hye-seon] Lotte Chilsung Beverage is diversifying the sizes of ‘Pepsi Zero Sugar’ Lime flavor and expanding its distribution channels.

Lotte Chilsung Beverage announced on the 24th that following the pre-release of the 500mL PET bottle, it will additionally launch a total of five types of cans (190mL, 210mL, 245mL, 250mL, 355mL) next month. Furthermore, the distribution channels, which were previously limited to online and convenience stores, will be expanded to large supermarkets, supermarkets, and business channels.

Pepsi Zero Sugar Lime flavor was launched to expand the zero cola market base amid the rapid growth of the carbonated beverage market alongside delivery food due to COVID-19 and increasing interest in health. Approximately 2 million units were sold within about 40 days during the pre-release conducted through online and convenience store channels.

The company explained that Pepsi Zero Sugar Lime flavor received high satisfaction from Generation Z due to its clean aftertaste and the unique freshness of lime. The packaging uses black, differentiated from the existing original product’s blue color, to emphasize a young and sophisticated image.