[Asia Economy Reporter Oh Hyung-gil] Mirae Asset Life Insurance announced on the 22nd that it is recruiting members for the Customer Alliance Advisory Group.
The Customer Alliance Advisory Group is a consumer advisory body established to enhance consumer rights. Since the launch of the Customer Alliance Advisory Group, Mirae Asset Life Insurance has listened to over 1,000 customer opinions and has been improving unreasonable practices.
Last year, through the Customer Alliance Advisory Group, more than 450 customer opinions were collected, and about 90 tasks were selected and improvement activities were carried out. An IT and accident insurance claims dedicated call center was established, and an integrated customer site and variable asset management service were built to allow customers to conveniently handle insurance tasks and obtain variable-related information via mobile devices.
Additionally, the company has reflected these in insurance products and services by introducing a variable insurance target yield notification service and launching the Variable Smart Care service.
Any customer using Mirae Asset Life Insurance’s products and services can apply to join the advisory group. This year, membership is available on an ongoing basis, and besides participating in online surveys and offline meetings, members can continuously propose work improvement ideas on the site.
Jung Eui-sun, Head of Customer Service Division (CCM) at Mirae Asset Life Insurance, stated, "Mirae Asset Life Insurance is based on the core value of 'existing for the customer,' and will actively listen to customer opinions to promote customer-centric management. Hearing valuable opinions directly from customers and creating a customer value culture together with them will serve as a foundation for establishing Mirae Asset Life Insurance’s customer value culture."
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