KB Kookmin Card Launches Data Business Platform 'DataRoot'

Providing Various Data-Based Services Online Including Data Analysis and Visualization Reports

[Asia Economy Reporter Ki Ha-young] KB Kookmin Card announced on the 16th that it has launched an online-based open data business integrated platform called 'Dataroot.'

This platform allows anyone, including large franchise companies, small and medium-sized enterprises, and local governments, to analyze card big data in an online environment. The entire process from data extraction, processing, to analysis is systematized, enabling quick and efficient handling of big data-related tasks. Additionally, users can subscribe to regular data analysis reports.

The platform consists of three main sections: ▲'Analysis Solution,' which provides reports on trends and current status by analyzing commercial districts and regions based on various big data such as demographic information and merchant data; ▲'Open Lab,' which allows access to various datasets and insight reports necessary for solving business issues; and ▲'Advertising Service,' which sends advertising messages to desired targets using big data and marketing infrastructure.

Within the 'Analysis Solution,' users can access big data thematic analysis and visualization reports in four areas: ▲commercial districts ▲regions ▲themes ▲tourism and events, along with customized analysis services tailored to individual needs. Through this service, franchise headquarters can analyze brand locations and establish store opening strategies, while local governments and research institutions can utilize it for solving public sector tasks and policy formulation. Reports for each area are updated weekly or monthly, enabling the identification of recent consumption trends. Furthermore, detailed customized analysis can be performed by specifying conditions such as region, period, and industry.

The 'Advertising Service' uses card big data analysis algorithms to deliver benefit messages to optimally selected targets. Advertising service requests can be made by entering simple information, and users can check the progress of advertising performance analysis, including click rates and customer click analysis, as well as review result analysis reports.

Through the 'Open Lab' service, users can view insight reports that provide a comprehensive overview of market trends and access various data products necessary for solving business issues such as service development and market analysis.

Companies, institutions, and research centers wishing to use this platform can access various area, period, and regional analysis services and customized data analysis services provided by the Analysis Solution through separate contract agreements. Upon signing up as a platform member, users can freely view sample analysis reports from the Analysis Solution and insight reports from the Open Lab, as well as explore various data product groups offered by KB Kookmin Card.

A KB Kookmin Card official stated, "This platform is expected to greatly assist anyone in conveniently establishing data-driven strategies and conducting systematic marketing activities," adding, "We will develop it into a hub for big data innovation that leads the big data market by enabling data fusion and connection across industries."