Baemin Provides Customer Information to Self-Employed and Temporarily Blocks Malicious Reviews

Coexistence Agreement through the Role of the Democratic Party Euljiro Committee

On the 2nd, delivery motorcycles were lined up at a local center of a delivery agency in downtown Seoul. As the novel coronavirus disease (COVID-19) resurges, the volume of delivery orders has surged, causing ongoing difficulties in securing delivery personnel. According to Baedal Minjok, the total number of orders during the last week of August, from the 24th to the 30th, when COVID-19 spread was severe, increased by 26.5% compared to the last week of July, from the 20th to the 26th. Photo by Kim Hyun-min kimhyun81@

[Asia Economy Reporter Park Cheol-eung] Woowa Brothers, the operator of Baedal Minjok, and the National Franchisee Association have agreed to form a win-win council. They also agreed on allowing franchisees to receive customer information from the headquarters for marketing purposes.

The Euljiro Committee of the Democratic Party, which is promoting a COVID-19 profit-sharing system, played a midwife role, and on the 15th, a win-win agreement ceremony between the two parties was held in the Democratic Party leader’s conference room at the National Assembly. According to the contents of the win-win agreement, which the committee participated in as a witness, the ‘Baedal Minjok Win-Win Council’ will be held at least once every half year or whenever there is a need to discuss major issues.

One of the most notable points is that “Woowa Brothers will ease the access barriers to customer information for franchisees.” This means providing a function that allows customers to voluntarily choose to provide their phone numbers and a function that shows the number of past orders when receiving an order to manage regular customers. Self-employed business owners have been requesting such information for their own customer management. Although Woowa Brothers was known to have expressed reluctance due to concerns about leakage of core corporate information and customer personal information, they made a progressive decision to accept it.

Regarding franchise promotions, Woowa Brothers, the franchise headquarters, and franchisees agreed to disclose the cost-sharing ratio. Also, for advertising and promotional events, the condition that more than 70% of franchisees agree and the headquarters bear more than half of the total cost will be implemented. To prevent disputes among franchisees, if requested to Woowa Brothers, delivery zones will be set based on business areas.

In the case of malicious reviews, if requested by the franchisee, the post will not be displayed for a certain period such as 30 days. This takes into account the damage to self-employed business owners. While reorganizing the review exposure system, a joint campaign will be conducted to eradicate unfair acts by franchisees such as using review agencies and registering false reviews. Franchisees will be allowed to freely change menu prices, but with the condition of prior consultation with the respective franchise headquarters. The contents of this agreement will be implemented immediately.