Boryung Pharmaceutical Yonggaksan Cool
[Asia Economy Reporter Kim Ji-hee] Boryung Pharmaceutical's 'Yonggaksan Cool' has recently been gaining high interest, especially among younger generations. Yonggaksan Cool is a product launched in a granular form with increased content of major herbal ingredients and convenient single-use stick packaging, following the original Yonggaksan released in 1967. It is available in two flavors: peach and mint.
The six herbal ingredients in Yonggaksan Cool?Platycodon root powder (Gilgyeonggaru), Senega, Apricot seed (Haengin), Licorice, Ginseng, and Asen medicine?are highly effective in increasing mucus secretion and stimulating ciliary movement inside the bronchi, helping to expel harmful substances without irritation. In particular, the saponin component contained in the main ingredient Platycodon root increases the secretion of mucin, a mucus produced inside the bronchi. Mucin dissolves phlegm in the throat and acts as a lubricant, promoting the movement of cilia distributed in the throat, which helps quickly expel foreign substances through thinned phlegm. Through this mechanism, Yonggaksan Cool relieves throat discomfort and soothes coughs caused by phlegm and foreign substances.
Recently, Boryung Consumer Healthcare also renewed the packaging of Yonggaksan Cool. The new packaging, featuring the two flavors, applies a simple and luxurious design with eye-catching pastel pink and mint colors to enhance visibility. Additionally, key efficacy phrases such as cough, phlegm, sore throat, and swelling, as well as dosage instructions, are indicated with intuitive pictograms.
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