Kakao M's Original Content Surpasses 200 Million Cumulative Views

[Asia Economy Reporter Kang Nahum] Kakao M announced on the 27th that the original content introduced through KakaoTV has surpassed 200 million cumulative views.

This is the total cumulative views of 24 original drama and entertainment contents planned and produced by Kakao M since last September, as well as collaborations with partners.

Kakao M recorded a steep increase in views, surpassing 100 million cumulative views on KakaoTV in about three months until November last year, and adding another 100 million views in about eight weeks.

It is analyzed that Kakao M is attracting attention by differentiating itself with "mobile oriented" as the core keyword, delivering fast-paced content with a sense of speed, fresh themes, and well-made content through creative planning.

In particular, the original entertainment shows planned and produced by Kakao M are evolving and gaining momentum with rapidly increasing views. The stock investment information content "Gaemi-neun Oneuldo Ttuntun" entered Chapter 2 after its renewal in December and records over 600,000 views per episode.

Kakao M plans to continuously release original content in the future. In the first half of this year, it will release "Ajik Natseoreun" starring Jung Inseon and Kang Minhyuk, and "This Area's Crazy X" directed by Lee Taegon, director of "Prosecutor Civil War," starring Jung Woo and Oh Yeonseo.