Easy and Short Social Economy Seen Through an Omnibus!... Dobong-gu Releases 'Short-form Video'

Dobong-gu's Easy and Short Social Economy 1 Minute 30 Seconds Heroes 'HeroDobong' Production... Promotional Video to Raise Resident Interest and Spread Social Economy Values... Composed of 3 Immersive Omnibus-Style Ads, an Engaging Introduction to Social Economy Consumption

Dobong-gu Omnibus Social Economy Short-form Video

[Asia Economy Reporter Park Jong-il] Dobong-gu (Mayor Lee Dong-jin) has produced a social economy promotional video titled 'Here Dobong' to spread residents' awareness of the social economy and promote social values.

'Here Dobong' carries the meaning that you, who pursue and participate in the social economy, are a 'hero,' and additionally signifies examining practical and realistic social economy activities that can be done 'here and now (here)'.

'Here Dobong' was created in a friendly advertising format for residents to raise awareness of the necessity of the social economy, which prioritizes people-centered values over economic profit and realizes cooperation and solidarity. The three-part omnibus video is cohesively connected and presents the concept of social economy consumption in a short-form that is brief and not boring.

The first episode focuses on the social economy aiming for ethical consumption, the second on the social economy aiming for a society where people live together, and the third on the social economy pursuing the values of sharing and care.

The videos use strong messages and colors to continuously provoke viewers to think about the social economy and ethical consumption throughout the viewing experience.

The district plans to post this video on Dobong-gu's official YouTube channel and promote it during residents' meetings at local community centers to ensure that residents can easily access it and to closely promote awareness of the social economy.

Lee Dong-jin, Mayor of Dobong-gu, stated, “Unlike the market economy, where maximizing profit is the highest value, the social economy is a warm economy that places human value first. It is an area that is even more necessary during these difficult times of COVID-19. I hope this promotional video will help spread ethical consumption and social value consumption of the social economy throughout Dobong-gu.”