[Asia Economy Reporter Lim Chun-han] Lotte Department Store announced on the 27th that it will introduce a blanket wishing for "luck" as the first new year's goodie starting from the 29th.
This goodie is a multipurpose interior blanket featuring illustrations of "sunflowers" and "green apples." It was designed as a versatile item that can be used as a carpet, sofa cover, wall decor, or blanket. The blanket was created to provide both warmth and a sense of style for the rapidly growing MZ generation campers and car campers.
The artwork used in the design was planned in collaboration with "275C," a visual artist. The goodie captures the artist's unique witty sensibility, targeting the young tastes of the MZ generation. "275C" is a well-known domestic artist who collaborates with various companies and brands, recognized for vivid colors and pop art style.
Lotte Department Store will give the blanket to customers who purchase over 150,000 won from the 29th until the 10th of next month. In commemoration of 2021, 2,021 pieces of each design have been prepared.
A Lotte Department Store official said, "We prepared this goodie with a youthful sensibility for the MZ generation, who pursue both novelty and cost-effectiveness at the same time."
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