[New Release] Brand Modulation and More

◆Brand Modulation = This explores the socio-economic contexts embedded in brands that have naturally integrated into our daily lives, such as Coca-Cola and McDonald's. The author applies the concept of 'modulation' as the background for a brand to become an iconic symbol of its era. It suggests that a series of meaningful phenomena emerging during major social and economic transformations have significantly influenced the formation of brand paradigms. It also predicts that changes in new brand paradigms will become visible even at this moment, as we experience the unexpected pandemic caused by the novel coronavirus (COVID-19). (Written by Shin Seung-hak / The Bom)

◆My Work for Tomorrow = An interview collection by writer Lee Da-hye, who has offered insightful advice to women in the workplace. Meeting seven women who have worked differently and achieved remarkable success ? film director Yoon Ga-eun, volleyball player Yang Hyo-jin, barista Jeon Ju-yeon, writer Jung Se-rang, entrepreneur Eom Yoon-mi, paleoanthropologist Lee Sang-hee, and criminal psychologist Lee Soo-jung ? the book shares their thoughts on work and careers. Rather than presenting outstanding role models, it conveys stories of relatable peers as references. (Written by Lee Da-hye / Changbi)

◆Accurate and Complete Memories of Love = A memorial essay published by the eldest daughter, writer Ho Won-sook, on the 10th anniversary of Park Wan-seo, a novelist known as the mother of Korean literature. Having inherited and living in the 'Yellow House' in Guri, Gyeonggi, where her mother last lived, she gently unfolds stories about love and life through memories of her mother related to food. The book also features food stories depicted in Park Wan-seo's works. (Written by Ho Won-sook / Semicolon)