The Value of Landscape and Terrace Design at e-Pyeonhansesang Dream House

- Increasing Value of 'Landscape' and 'Terrace'... Growing Preference for Nature-Friendly Spaces Inside and Outside Generations
- ePyeonhansesang Presents Premium Landscape Concept 'dePOEM Garden' Offering Poetic Experience

The value of 'landscaping' and 'terraces' is increasingly rising in the housing market. Due to fine dust and the spread of COVID-19, the demand for complexes that provide clean air and green spaces is growing. Additionally, as untact and ontact lifestyles become normalized and people spend more time at home, terrace spaces where various leisure activities can be enjoyed are being reappraised.

In particular, landscaping design that offers a 'forest within the complex' is becoming more important as it serves as a face that shows the quality of the complex to visitors and outsiders, and as a measure of value that enhances residents' satisfaction with life in the complex. In fact, apartments that have introduced specialized landscaping designs or terrace spaces among residential complexes are called premium apartments and show significant price differences. In the subscription market, complexes that have focused on these features continue to attract high interest and maintain strong sales.

An industry insider said, "As various environmental and health issues such as fine dust and COVID-19 have become prominent, abundant green spaces inside and outside apartments have become a major factor in choosing a home. These spaces have become symbols of economic and time affluence." He added, "In the post-COVID era, the trend of consumers wanting to enjoy nature-friendly spaces is expected to continue, so interest in and value of landscaping and terrace designs that can best provide these will increase."

Meanwhile, DL E&C (formerly Daelim Industrial), a leading domestic residential brand that has led the Korean apartment market for over 20 years, is attracting attention by showcasing new landscaping concepts and terrace designs adaptable to different lifestyles at its 'e-Pyeonhansesang Dream House,' which opened last December.

At e-Pyeonhansesang Dream House, visitors can first experience the premium landscaping concept called ‘dePOEM Garden.’ The name dePOEM Garden is a compound word combining “de,” the initials of DL E&C and e-Pyeonhansesang, and “POEM,” representing the poetic experience one can enjoy in the landscaping spaces of e-Pyeonhansesang. It embodies the philosophy and direction of e-Pyeonhansesang to make landscaping a space where the dream of a home is fulfilled and to offer a poetic experience through it.

The dePOEM Garden is characterized by a seasonal garden filled with dream plants that can be enjoyed throughout the four seasons. This garden will be planted with about ten different species representing each season, including ▲Aster tataricus ▲Styrax japonicus ▲Camellia japonica ▲Echinacea ▲Amelanchier ▲Solidago ▲Chrysanthemum ▲Ilex crenata ▲Heptacodium ▲Lindera obtusiloba, among others.

Additionally, e-Pyeonhansesang Dream House has newly introduced outdoor terrace designs that allow residents to enjoy the surrounding natural environment more closely. Especially, terraces connected to dining rooms, master bedrooms, and bathrooms are designed in various forms, enabling residents to naturally enjoy the outdoors from inside and use the space for hobbies tailored to individual lifestyles, drawing attention.

A DL E&C official said, "Through the dePOEM Garden and outdoor terrace designs, residents will be able to experience a fresher living space and a dream home where their aspirations are fulfilled." He added, "e-Pyeonhansesang will continue to propose new residential concepts that break the existing notion of living spaces and expand the possibilities of space. Through this, we will strive to present a true dream house that goes beyond mere residence to encompass rest, work, cultural life, and health management."

Meanwhile, Dream House is a brand experience space that embodies the fully upgraded residential philosophy and technological capabilities of e-Pyeonhansesang through its renewal, offering diverse content beyond type-specific living spaces.

Visitors can experience the 10-meter-long multimedia space ‘Dreaming Tunnel’ that conveys the brand identity, the simulation video experience zone ‘Dream House Pre-show’ introducing e-Pyeonhansesang’s specialized designs and technologies, and the social space ‘Dream Lounge’ that blends comprehensive brand experiences. Moreover, e-Pyeonhansesang offers visitors to Dream House the opportunity to participate in the ‘My Dream House’ promotion. This service fully remodels actual living spaces such as living rooms, bedrooms, bathrooms, and kitchens of customers currently residing, providing a unique dream home as a special benefit to winners.

Dream House is located in Suyeong-gu, Busan, and will operate until March 7. Starting with a pre-opening in Busan, it plans to showcase the transformed brand status of e-Pyeonhansesang nationwide, reaching Seoul by the first half of next year. Visitors can make reservations in advance through the e-Pyeonhansesang website, and to prevent the spread of COVID-19 infections, small-group private tour services are provided.