LF Boribori Hosts Best Parenting Products Planning Exhibition

[Asia Economy Reporter Seungjin Lee] Boribori, a children's specialty mall operated by LF affiliate Tricycle, is holding a best-selling childcare product exhibition in preparation for the Lunar New Year holiday, anticipating the changed holiday landscape due to social distancing.

Boribori is hosting the 'Childcare Store' exhibition until the 31st, showcasing over 100 products including baby food, car seats and vehicle safety products, and skincare items. This exhibition selects essential items for customers with young children who choose either to visit their hometown or stay at home during the Lunar New Year holiday.

First, for parents with young children, convenient baby food and side dishes are prepared so they can easily provide healthy meals regardless of location and enjoy a relaxed holiday at home.

Products range from BebeCook's 'First Eating' series, Jjangjuk's baby food, to Lusol's premium side dishes and nutritious snacks, available at various price points from around 8,000 KRW to 50,000 KRW.

For families who inevitably visit their hometown, vehicle products for the child's safety and convenience are essential.

Todbi and Fedora offer up to an additional 5% discount on a total of 29 types of car seats, expanding consumer choices with junior car seats starting from the 40,000 KRW range up to 300,000 KRW.

Priele and Elts sell 19 types of vehicle safety products, including eight doll-shaped seatbelt cushions and sunshades that block UV rays, at reasonable prices around 10,000 KRW.

Additionally, skincare brands such as Mustela, Green Finger, and Dr. Bio present 25 products including moisturizing creams, multi-balms, and lotions to protect babies' skin, which easily dries in the cold winter wind.

Lee Hwajeong, Executive Director of Boribori Business Division, said, "We planned the January Childcare Store for families who inevitably travel home for the holidays or customers who rest at home during the holiday period," adding, "We hope customers purchase the necessary products through this exhibition and enjoy a holiday that balances their child's health and holiday relaxation."