Kolon Industries FnC division's women's handbag brand 'Couronne' announced on the 22nd that it will release the 2021 spring·summer season campaign featuring actress Shin Min-a.
[Asia Economy Reporter Seungjin Lee] Kolon Industries FnC division's women's handbag brand 'Couronne' announced on the 22nd that it will release the 2021 Spring/Summer season campaign "I Am Couronne: HERE & NOW" featuring actress Shin Min-a.
The theme for this season is true "So-hwak-seong" (small but certain achievement) gained through big and small challenges in everyday life, and nine key visuals with fitting keywords were created.
The first key visual keyword is "Styling methods that suit me," showcasing office styles that go well with the 'Melia Lille' bag. The second keyword is "A secret sanctuary for me," highlighting feminine charm with the 'Selena Flots' bag.
The third keyword, "Creating a cozy healing home," reveals an urban chic look through the 'Mila Lady' bag. Other keywords such as "In my own space," "Gardening creation," "Taking a break right now," and "A gift to myself" will also appear as part of the 'So-hwak-seong' theme.
The campaign products will be unveiled on the official online site Kolon Mall, the official social media service (SNS) Instagram, and nationwide offline stores.
A Couronne representative stated, "We prepared this campaign with the hope that people can achieve small but fulfilling accomplishments every day despite the unpredictable pandemic situation," and added, "We will continue to make various efforts to strengthen Couronne's brand image."
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