Goobne Chicken Surpasses 10 Million Sales of Gochu Basasak

Gupne Chicken's Gochu Basasak

[Asia Economy Reporter Lim Chunhan] Goobne Chicken announced on the 21st that last year's bestseller, 'Gochu Basasak,' surpassed approximately 10 million units sold, becoming the number one ordered menu item. Gochu Basasak is characterized by its crispy texture and subtly lingering spicy taste and aroma.

Gochu Basasak highlights the clean and spicy scent and flavor of chili peppers. It is coated with Goobne Chicken's special powder and oven-baked, resulting in a crispy exterior and moist interior, with Cheongyang chili powder sprinkled on the surface for a sharp and spicy taste. The Marbling Sauce enhances the flavor with savory mayonnaise mixed with chili sauce, while the Gobling Sauce contains jalape?o, making it spicier than the Marbling Sauce and allowing the original taste of chili to stand out.

Goobne Chicken has actively conducted marketing such as the Gochu Basasak Speed Challenge targeting the MZ generation and brand webtoons. According to Goobne Chicken's own survey, over 90% of consumers gave positive evaluations of Gochu Basasak.

Jung Taeyong, CEO of Goobne Chicken, said, "We express our gratitude to consumers who have shown continuous interest and support for Gochu Basasak over the past nine years since its launch," adding, "We will strive to develop not only innovative and distinctive chicken menus comparable to Gochu Basasak but also various products that pair well with it."