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What Fashion Did the US First Lady Choose for the Inauguration? ... Conveying 'America's Pride'

President-elect Joe Biden Chooses Ralph Lauren
Vice President Kamala Harris Selects Black Designer Outfits

What Fashion Did the US First Lady Choose for the Inauguration? ... Conveying 'America's Pride' [Image source=Reuters Yonhap News]


[Asia Economy Reporter Kwon Jae-hee] Joe Biden, the President-elect of the United States, wore a suit from the popular American fashion brand 'Ralph Lauren' at his inauguration on the 20th (local time). Dr. Jill Biden attracted attention by choosing an outfit from an emerging American designer in a blue tone similar to Biden's navy suit.


In past U.S. presidential inaugurations, the First Ladies' attire has been used as a channel to convey political messages, making Dr. Jill Biden's outfit a topic of discussion on this day.


According to the Washington Post (WP) on the 20th (local time), Biden wore a navy Ralph Lauren suit and an overcoat of the same color. Dr. Jill Biden attended wearing a light blue wool tweed coat and suit from the brand Macarian by American female designer Alexandra O'Neill.


WP explained that O'Neill is a designer gaining popularity in the U.S., and Macarian is a women's luxury brand based in New York.


Foreign media interpreted the choice of attire?representing a leading American brand and an emerging designer respectively?as an intention to evoke American pride.


Dr. Jill Biden has often conveyed messages through her clothing. During the pre-election period, she wore boots inscribed with the phrase 'VOTE,' and at a COVID-19 memorial service, she appeared in a purple coat symbolizing a message of unity between the Republican Party (red) and the Democratic Party (blue).


On this day, Vice President-elect Kamala Harris chose outfits by Black designer Christopher John Rogers and South Carolina native Sergio Hudson.


Harris will become the first female and Black Vice President of the United States.


Her attire is interpreted as reflecting her political message.


Douglas Emhoff, Harris's husband, also wore a Ralph Lauren suit, the same brand as President-elect Biden.


Vice President Harris has also attracted attention for 'fashion politics' even before the election. In September last year, a video of Harris walking the campaign trail wearing skinny jeans and Converse sneakers recorded 8 million views in just one day. At that time, WP described Harris's outfit as projecting the image of a 'young and energetic politician.'


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