"Comprehensive Food Service Group" Kyochon F&B Unveils New CI

[Asia Economy Reporter Lim Hye-sun] Chicken franchise Kyochon F&B unveiled a new CI (Corporate Identity) on the 19th to mark its 30th anniversary, embodying the vision of becoming a global comprehensive food and dining group.

According to Kyochon F&B, the new CI uses the initial 'K' as a symbol mark to express its determination to become a global dining company representing Korea. The initial 'K' symbolizes the combination of 'I' for Integrity, representing Kyochon's corporate philosophy of honesty and trust, and 'C' for Communication, meaning sharing and interaction. Visually, the rounded outer lines convey a more intuitive and softer image.

Additionally, the logotype has shifted from the traditional image of the existing calligraphy style to a more serious and modern image represented by the solidity of Gothic typeface. This change also enhances the versatility of the CI for use in diversified business areas.

Kyochon plans to incorporate the meaning of global challenge and growth based on its corporate philosophy into the new CI, leading efforts to enhance corporate value toward the future.

Hwang Hak-soo, General Manager of Kyochon F&B, said, “To celebrate the 30th anniversary, we have embodied Kyochon’s philosophy and global image through this CI,” adding, “As the meaning contained in the CI suggests, we will take the second leap of Kyochon as an honest and trusted company together with our customers and franchisees.”