Customs Service and Naver Join Hands to Promote Overseas Direct Purchase Cooperation

On the 19th, Lee Chan-gi, Deputy Commissioner of the Korea Customs Service, signed a non-face-to-face business agreement with Lee Yoon-sook, CEO of Naver Forest CIC. Photo by Korea Customs Service

[Asia Economy (Daejeon) Reporter Jeong Il-woong] The Korea Customs Service announced on the 19th that it has signed a business agreement with Naver for 'Cooperation in Providing Overseas Product Information.'

The agreement was signed with the core purpose of responding to the surge in overseas direct purchases due to the expansion of non-face-to-face consumption, helping the rapid customs clearance of legitimate direct purchase items bought by the public, and effectively blocking hazardous items to public safety such as drugs and illegal medicines by combining the efforts of both organizations.

The main areas of cooperation include ▲ utilization of e-commerce product information for customs administration ▲ establishment of a rapid and accurate import-export customs clearance environment ▲ use of big data, among others.

According to the agreement, Naver will develop and provide overseas direct purchase product information it currently holds through a separate API (Application Programming Interface) optimized for the Korea Customs Service.

Additionally, the Korea Customs Service will apply big data analysis technologies such as artificial intelligence algorithms and named entity recognition to the product information for use in customs procedures.

Lee Chan-gi, Deputy Commissioner of the Korea Customs Service, said, “We expect that signing this business agreement with Naver will become a model case of national administrative innovation through public-private cooperation.”