[Asia Economy Reporter Buaeri] Naver announced on the 19th that the cumulative view count of Shopping Live has surpassed 100 million views. This achievement was reached within six months of its launch.
According to Naver, the number of users who purchased products through Shopping Live is also approaching 1 million.
Compared to the early days of the service, the number of sellers on Shopping Live has increased sevenfold, and the cumulative number of live content has reached 20,000. In December last year alone, the transaction amount on Shopping Live exceeded 20 billion KRW.
Naver explained, "To ensure that small and medium-sized enterprises (SMEs) can take the lead in the growth trajectory of live commerce, Naver is proactively providing technology and educational support, serving as a strong pillar for SMEs."
SME sellers have increased by more than 330% compared to August when the service was launched, and SME live content has grown by over 620%.
In fact, 'Meat Studio,' which sells Korean pork and beef, conducts Shopping Live about 30 times a month, and 'Jenny Edition,' which sells Dongdaemun fashion products, holds about 20 sessions monthly. Through this consistent strategy, they increased their sales nearly tenfold within 2 to 4 months.
Live shows incorporating entertainment content also received favorable reviews from partners and users. 'BET2MEN,' featuring Haha, and 'Rico's Challenge,' which pushes the limits of shopping, recorded 380,000 and 300,000 views respectively. Naver plans to introduce fresh and diverse entertainment-style live show content this year as well.
Song Jaehoon, the leader of Naver Shopping Live, said, "We will continue efforts to provide differentiated shopping experiences not only to sellers but also to users by leveraging Naver’s technology and data."
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