Lotte ON Officially Joins LF... Expands Product Range to Over 30,000 Items

[Asia Economy Reporter Seungjin Lee] Lotte ON announced on the 19th that it has partnered with LF and officially launched over 30 of LF's in-house brands on its platform.

Through this launch, Lotte ON will expand approximately 30,000 products including clothing brands such as Daks, Hazzy's, and Jill Stuart, as well as sports and accessory brands like FitFlop and Birkenstock.

Newly introduced brands include the casual golf wear "Doubleflag," popular among young golfers in their 20s and 30s, and "Fizz," a clothing brand launched by Hazzy's targeting millennial customers. Brands such as TNGT and Allegri have also been added in large quantities, strengthening the men's clothing category. Products previously available on LF Mall can now also be purchased on Lotte ON, and in the future, Lotte ON plans to collaborate with LF to exclusively plan and present differentiated products and promotions.

To celebrate the launch of LF Mall on Lotte ON, a discount event will be held until the 24th. Over 200 products from LF Mall's in-house brands will be sold at up to 30% off, with an additional maximum 7% discount available depending on the credit card company. Representative products include the "Daks Ladies Check Half Coat" priced around 368,000 KRW, and the "Hazzy's Ladies Solid Goose Down Jumper" sold at approximately 246,000 KRW. For men's clothing, the "Hazzy's Color Block T-shirt" is available at about 52,000 KRW, and the "Hazzy's Men's Lightweight Goose Down Vest" at around 62,000 KRW.

The most purchased item as a New Year's gift, the "Daks Black Leather Lettering Logo Small Wallet," is priced around 96,000 KRW, while the "Daks DD Logo Cowhide Small Wallet" is sold at about 50,000 KRW after a roughly 20% discount. For sports brands, the "Hazzy's Golf Navy Patch Decoration Long Sleeve Jumper" is priced at approximately 84,000 KRW, and the "Jill Stuart Sports Short Down Jumper" at around 113,000 KRW.

Additionally, during the event period, a 30% discount coupon will be provided daily from midnight to the first 100 customers who purchase event products worth 30,000 KRW or more, allowing a maximum discount of 10,000 KRW.

Lee Sinhye, head of the fashion team at Lotte e-commerce, said, "Since LF Mall operates many popular brands, we expect great effects from this launch. We will continue to work hard to provide a differentiated shopping experience by collaborating with LF Mall to offer exclusive products and various promotions."