Monolight Signs Joint Business Partnership with Content Specialist Company 'Lobster Studio'

[Asia Economy Reporter Hyunseok Yoo] Monolight, a specialized MCN commerce company, announced on the 18th that it has formed a partnership with the online content creation company 'Lobster Studio' for YouTube operation and commerce business.

Founded in August 2018, Lobster Studio is a video production company that creates TV programs and advertising content through CJ E&M, MBN, TV Chosun, and MBC.

Based on differentiated production capabilities, it has recently been growing as a cultural content company by producing e-commerce content, live commerce, and content optimized for OTT platforms.

Currently, Lobster Studio operates a total of six YouTube channels, including ‘Ingan Sim Jiho’, ‘Narangdanggu’, ‘20G’, ‘Break Point’, and ‘Yuginong Locker’. Through this partnership, Monolight plans to jointly carry out not only YouTube advertising and commerce business utilizing IP but also new content production.

A representative of Lobster Studio said, "We are very pleased to form a partnership with an innovative and dynamic MCN commerce company like Monolight, which has recently been achieving notable results in the commerce sector," adding, "We look forward to the content we will create together through various collaborations."

Kim Seongsu, CEO of Monolight, stated, "It is an honor to partner with Lobster Studio, which has extensive experience and competitiveness in content production," expressing expectations, "Through this alliance, we will secure high-quality content production and growth-oriented channels, providing new opportunities for various creators."