Rarekind Releases Lip Tint with YouTuber Jaeyu

Beauty YouTube Creator Jaeyu Participates in Color Development and Naming Selection

[Asia Economy Reporter Yujin Cho] Amorepacific's makeup specialist brand Rarekind is launching six new colors of the 'Oversmudge Lip Tint' in collaboration with YouTube creator Jaeyu.

Jaeyu, a beauty YouTube creator with 170,000 subscribers, is a representative fan consumer of Rarekind and directly participated in the development and naming of the new colors.

The Oversmudge Lip Tint is a steady seller of Rarekind, featuring a naturally spreading velvet smudge texture that creates a natural gradient lip color.

The newly released products consist of two tint bases and four point colors, allowing color selection according to skin tones such as warm and cool tones. Especially, when the tint base is used together with the point color products, it acts as a makeup base for the lips, correcting the shortcomings of lip color and helping the color stay vivid for a long time.

This new product will be exclusively pre-launched on the Amorepacific Mall secret page. During the pre-launch period from today until the 24th, customers can purchase the new color products at special prices on the secret page, and gifts will also be provided. The address of the Amorepacific Mall secret page can be found through Jaeyu’s YouTube channel and Rarekind’s official Instagram.

Meanwhile, the official release of this new product will be on the 25th and will be available for purchase on Amorepacific Mall.