Fiji Water Launches 700ml Sports Cap with #FIJIFit Campaign

Kim Ah-rang, National Short Track Skating Athlete, Participates in #FIJIFit Campaign Video

The number one premium bottled water brand in the U.S. market, FIJI Water, launched the FIJIFit campaign last December to express gratitude for the overwhelming love from customers following the release of the FIJI Water 700ml Sports Cap. This campaign has garnered even more attention with the participation of short track national team athlete Kim Ah-rang, who is beloved by many Koreans. The video features Kim Ah-rang enjoying FIJI Water in various ways during her training and leisure time. The newly released FIJI Water 700ml Sports Cap, featured alongside Kim Ah-rang in the campaign, boasts a slim and sophisticated design and, most importantly, a convenient flip-top sports cap, making it highly versatile for everyday use.

A FIJI Water representative stated, “Kim Ah-rang constantly challenges her limits on the track. Her brilliant achievements and passion will be a great inspiration to FIJI Water fans. Moreover, as seen in the FIJIFit campaign video, the high versatility of the FIJI Water Sports Cap in various daily moments will serve as a strong foundation for receiving great love from many customers.”

The Show Your #FIJIFit event encourages people to enjoy exercising with FIJI Water and to savor various moments in daily life. It is currently being held on FIJI Water’s official SNS channels. To participate, individuals can freely upload their #FIJIFit moments on their personal SNS accounts. Winners will be selected through a draw to receive sports-related merchandise and FIJI Water Sports Cap products.

The FIJI Water 700ml Sports Cap is advantageous for outdoor activities and indoor workouts as it can be easily placed in cup holders or exercise equipment for convenient drinking. Known for its smooth water taste, FIJI Water is expected to be the best choice to quench the thirst of consumers who enjoy various sports.

Following the successful launch of the 700ml Sports Cap product in the U.S. market, the Sports Cap edition has now been introduced to the Korean market. It retains the luxurious and smooth water taste unique to FIJI Water, complementing the four existing sizes (330ml, 500ml, 1L, 1.5L) sold in Korea. Its slim and distinctive FIJI Water design makes it ideal for consumers who enjoy exercising or outdoor activities to drink water more conveniently.

Rain purified by the trade winds of the equator falls on the tropical rainforests of the Fiji Islands, and as it slowly filters through volcanic rock, FIJI Water acquires its unique smooth and delicate taste. The Fiji Islands, located 1,600 miles from the nearest continent, have been naturally protected and preserved from external elements for a very long time.

For more detailed information about the FIJI Water Sports Cap and to watch videos featuring Kim Ah-rang, please visit the dedicated campaign site or FIJI Water’s official SNS channels (Facebook, Instagram). Additionally, FIJI Water Sports Cap is currently available for purchase at major department stores in Korea as well as FIJI Water’s official online mall. For faster updates and more diverse news, please visit FIJI Water’s official website or official SNS channels.