YouTuber Jeong Yong-jin... Releases 'YJ Log'

In the 'YJ Log' released on Emart's official YouTube channel 'EmartLIVE,' Chung Yong-jin, Vice Chairman of Shinsegae Group, is composing a two-line acrostic poem using the word 'baechu' (napa cabbage).

[Asia Economy Reporter Seungjin Lee] Chung Yong-jin, Vice Chairman of Shinsegae Group, revealed his transformation into a 'YouTuber' through the official Emart YouTube channel.

On the 11th, ‘EmartLIVE’ uploaded a video titled 'Behind the Cabbage Field and Stories of Shopping at the Market!' Earlier, Vice Chairman Chung had announced the release of 'YJ Log,' named after his English initials, on his Instagram this week.

The video released that day contains behind-the-scenes footage of 'Why did Vice Chairman Chung Yong-jin go to the cabbage field?' which EmartLIVE had published on the 17th of last month. The video shows Vice Chairman Chung promoting Emart by personally harvesting cabbages in a cabbage field in Haenam, Jeollanam-do, and cooking dishes using the cabbages himself.

The Emart promotional video featuring Vice Chairman Chung attracted attention from netizens as it was revealed that he performed both acting and narration himself. As of the 11th, the video has surpassed 1.25 million views, playing a significant role in promoting Emart.

The newly debuted 'YJ Log' was introduced under the nickname 'Martman YJ' as it marked Vice Chairman Chung's official YouTuber debut. The video mainly covered behind-the-scenes stories of the Emart promotional video shoot, vividly showing him carrying cabbages and cooking despite shivering from the cold.

Additionally, he composed a two-line acrostic poem with the word 'cabbage' and shopped directly at the Haenam-eup 5-day Market, revealing his everyday life. At the Haenam-eup 5-day Market, when a vendor asked Vice Chairman Chung, "What do you do?" he replied, "I do business," which made the filming staff burst into laughter. Eventually, when a vendor who did not recognize him asked, "Are you a chef?" he answered, "Yes," causing amusement.

The 5-minute 'YJ Log' released that day only covered the behind-the-scenes story of the cabbage field advertisement shoot, but it is known that additional videos introducing Vice Chairman Chung's daily life will be uploaded in the future. In a preview video previously released by Vice Chairman Chung on Instagram, scenes of him cooking while wearing a 'Star Wars Darth Vader' apron and wearing a hanbok while clapping a slate were shown, but these were not revealed in the video released that day.

Meanwhile, it is known that Vice Chairman Chung decided on his YouTuber debut himself. It appears to be aimed at contributing to the activation of Emart's official YouTube channel by utilizing his influence on social networking services (SNS). Vice Chairman Chung is an influencer with 510,000 Instagram followers.