Taekwang Industrial and Daehan Chemical Fiber Launch 'Acepora-Eco' Advertisement

[Asia Economy Reporter Hwang Yoon-joo] Taekwang Group's textile and petrochemical affiliates, Taekwang Industrial and Daehan Chemical Fiber, are launching their first advertising campaign since the 'Pigeontex' CF that was popular in the 1970s and 1980s.

The new advertising campaign, aired on the 3rd, is a product advertisement based on uniforms made from the eco-friendly textile brand 'ACEPORA®-ECO,' expressing the concept of an amazing victory through 'thread.' This textile has recently attracted industry attention as it is applied to the uniforms of the Incheon Heungkuk Life women's professional volleyball team, which is currently gaining hot popularity as the 'Heung Avengers.'

The advertising campaign delivers the advantages unique to 'ACEPORA®-ECO' through a powerful message. At the same time, it is evaluated to focus on emphasizing the functionality of eco-friendly textiles that incorporate 'sustainability,' the biggest issue in the textile industry, to consumers.

ACEPORA®-ECO is an eco-friendly brand of recycled nylon, spun yarn, and polyester introduced last year by Taekwang Industrial and Daehan Chemical Fiber. It is gaining attention as an eco-friendly functional textile suitable for the 필 (必) environment era by reducing carbon dioxide and saving energy through eco-friendly processes.

A Taekwang Industrial official stated, "As the saying 'Donggahongsang (同價紅裳),' meaning 'if the price is the same, choose the better one,' the demand from domestic and overseas brands to meet not only functionality but also high social and ethical standards regarding the environment is increasing. We will use this online advertising campaign as an opportunity to break consumer prejudices and create a turnaround for 'ACEPORA®-ECO,' and continue to present various brand marketing activities that create touchpoints with consumers."

Meanwhile, the eco-friendly advertising campaign 'Amazing Victory with Thread' introduced by Taekwang Industrial and Daehan Chemical Fiber can be seen for about two months from January 3rd through live broadcasts of volleyball and women's basketball on Naver TV, Afreeca TV, outdoor advertisements, and more, including the Heungkuk Life women's volleyball team.